With electric vehicles (EVs) becoming increasingly popular across the UK and Europe, tyre manufacturers are racing to deliver products that match the performance, sustainability, and efficiency expectations of the EV market. Traditional tyres often fall short under the unique weight, torque, and energy efficiency demands of EVs — opening the door for innovation in EV-specific tyre technology.
London-based tyre innovator ENSO has launched a new range of ultra-high-performance (UHP) tyres tailored specifically for premium electric vehicles. What sets this new line apart is its AA rating — the highest grade available under the EU tyre labelling system for energy efficiency and wet grip performance.
The EU tyre label awards tyres with a grade from A to E for rolling resistance, wet grip, and noise. ENSO’s latest release achieves an AA rating, signifying top-tier performance in both energy efficiency (which improves range) and wet grip (which enhances safety).
ENSO has built a strong reputation for sustainability and innovation. These new EV tyres are designed not only for performance but also with a focus on lowering emissions during use and production. The brand continues to lead the charge in reducing tyre particulate pollution — a major concern as EV adoption grows.
Unlike standard EV tyres, this UHP range is made for premium EVs that demand sportier handling and higher performance — making them ideal for vehicles like the Tesla Model S, BMW i4, and Audi e-tron GT.
While ENSO has not yet announced a full list of compatible vehicles, this UHP range is clearly aimed at high-end electric cars. More details are expected as the product rolls out to early adopter markets in 2025, with UK and EU testing underway.
While Michelin’s Pilot Sport EV range is a key player in this space, ENSO positions itself with a stronger environmental mission and an AA-rated performance edge, which may appeal to sustainability-focused drivers.
Continental’s EV offerings focus heavily on low rolling resistance. ENSO's tyres appear to match this while also upping the game in terms of wet grip and premium fitment.
Pricing information is yet to be confirmed, but given ENSO’s direct-to-fleet model and low-emissions manufacturing methods, they are expected to be competitively priced compared to other premium EV tyre options.
ENSO’s environmental commitment goes beyond tyre performance. Their manufacturing processes prioritize:
These tyres are not just built to perform — they’re designed to support a cleaner, circular tyre economy.
UK-based EV drivers can expect:
This launch positions ENSO as a serious contender in the evolving EV tyre landscape and could influence how future tyres are developed and judged.
ENSO’s technology has already been proven in the commercial space. The company is an approved replacement tyre supplier for LEVC’s electric taxis and has collaborated with Uber to deploy its tyres in high-mileage urban environments. With ENSO Premium, the company is now extending its offer to individual EV owners across the UK, with plans to expand into Europe and North America.
Tyres are available through independent retailers, tyre wholesalers, and ENSO’s direct-to-consumer platform at ensotyres.com
ENSO Premium highlights a broader trend in the EV tyre innovation space, manufacturers are beginning to address the specific needs of electric vehicles rather than adapting legacy designs. With consumer EV adoption accelerating, tyres that combine performance with energy efficiency and reduced environmental impact are becoming critical. ENSO’s entry into the UHP EV market reflects growing interest in sustainable, high-performance mobility solutions for both fleet and private users.
ENSO has previously made headlines for its partnerships with Transport for London (TfL) and major delivery fleets. With this new UHP EV tyre range, the company is clearly stepping into the premium consumer market — and doing so with purpose.
As demand for high-performance, sustainable EV tyres grows, ENSO’s blend of innovation, environmental focus, and performance might be exactly what the market has been waiting for.
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