Sumitomo Rubber Industries (SRI) is set to finalise its acquisition of the Dunlop tyre brand for four-wheel vehicles in Europe, North America, and Oceania, following regulatory approval by the European Commission on 10 April 2025. The $701 million deal marks a major development in SRI’s strategy to unify and expand the Dunlop brand globally—excluding select markets in Asia—and positions the company to strengthen its presence in the premium tyre segment.
The acquisition includes the Dunlop trademark and related rights for four-wheel vehicle tyres in Europe, North America, and Oceania. The total transaction value is estimated at $701 million, comprising a $526 million brand and IP purchase, plus transitional and inventory-related arrangements.
Goodyear will retain the Dunlop brand for motorcycle tyres in Europe and Oceania and will license the brand back for commercial vehicle tyres. This ensures continuity in Goodyear’s operations while allowing SRI to assume control of Dunlop’s consumer vehicle tyre business in the specified regions.
The European Commission granted merger clearance under a simplified review process, indicating no significant competition concerns. The transaction was assessed under the EU Merger Regulation and approved on 10 April 2025. This milestone allows the deal to progress toward closure, anticipated by May 2025.
As part of the deal, Goodyear will continue to manufacture and supply Dunlop tyres to SRI in Europe under a five-year Transition Offtake Agreement. This ensures business continuity and product availability during the integration period.
Upon completion, SRI will consolidate Dunlop’s regional operations to create a unified brand strategy focused on technology, marketing, and premium product development. The move supports SRI’s long-term objective of positioning Dunlop as a globally recognised premium tyre brand.
This acquisition reflects broader industry trends toward brand consolidation and strategic global alignment, particularly in the premium tyre segment. For SRI, unifying Dunlop’s four-wheel tyre rights enhances its ability to invest in smart, EV-optimised, and sustainable tyre technologies under a single global brand. The structured transition also highlights the importance of supply chain continuity during brand realignments in the tyre sector.
Related: Sumitomo Acquires Key DUNLOP Tyre Rights in Europe, North America, and Oceania
Tagged with: Sumitomo Rubber Industries, Dunlop tyres, Goodyear, tyre brand acquisition, EU merger approval, premium tyre strategy, four-wheel tyres, tyre supply chain
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